Social media is a huge driver for self image in 2019. Due to numerous media outlets like Instagram, Facebook and Twitter having an impact on everyones day to day life. Individuals will try to appear happy and healthy through numerous outlets by purchasing products that will make your self image positive.
Many brands like Nike constantly come up in my instagram feed with new products that are bigger and better than the last. The culture surrounding fit people is growing, accompanied by the purchase of these high performance products promoting self image. Colgate is another product that tries to promote self image by the use of a happy and healthy lifestyle when their products are used. The advertisements are often accompanied by a smiling person with white teeth and portray a perfect lifestyle when colgate products are used
Your ideal self will always be different to your actual self, whether the products are used or not. Individuals will generally try to be themselves although influencers will try and throw them off their actual paths. Social pressure will also always have an impact of consumers to purchase a product to fit into a hierarchy. Snapchat is the perfect portrayal of ideal self, filters are used to become a different person and are used to try and beautify users.
Campbell's blog 